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WebOct 20, 2024 · Copywriting consists of the words, either written or spoken, marketers use to try to get people to take an action after reading or hearing them. Copywriting is like a call-to-action, but on a bigger scale: Copywriters are trying to get people to feel, think, or respond -- or, ideally, to Google the slogan or brand to learn more about the campaign. WebNov 7, 2024 · As more and more of the copywriting market is switching to freelance, the average salary skews quite a bit and can be difficult to calculate. However, those who are hired as employees (not freelancers) to be SEO copywriters see an average of $40K to $45K annually, according to job board sites like Glassdoor and Ziprecruiter. but initial push failed:

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